Incredible landscape of Mt Kilimanjaro |  <i>Peter Brooke</i>


 

5 Easy Ways to Get Your Charity the Attention It Deserves

Charities work hard to minimise their admin spend and so they tend to spend little (if any) on marketing. However, marketing has evolved so much over the years and don’t need to cost a fortune. If done well, it can be more cost effective than the traditional methods such as television and radio advertisements. Adopt these tips below and get the exposure your charity deserves this year.

1) Always plan ahead
Create a marketing calendar and map out all your social media posts, email marketing, blogs, video content and public relations etc. I also highly recommend adding all fundraising activities and anything else you are involved in so you can manage your workload effectively. The more details you add to your marketing calendar, the better you manage your time. It will also prevent you from feeling overwhelmed and burn out.

2) Automate your work as much as possible
Do you have lots of manual and repetitive tasks? Automate them through Zapier and spend more time on your priorities such as fundraising. Zapier is a workflow automation tool that connects all your apps and you don't need to code. Manage your daily tasks more efficiently and streamline your workflow, saving time and boosting your productivity. Plus, it’s free to use with a ‘Free Forever’ account.

3) Apply for Google Ad Grants
Google Ad Grants helps charities attract more donations, recruit more volunteers and share their story with the right audience across the globe. It provides eligible charities US $10 000 of advertising dollars every month from Google Ads, an online advertising platform from Google. Australia is one of the eligible countries so don't miss out. Learn more about the criteria here.

4) Engage in digital marketing, if you haven't done so
Digital marketing refers to advertising online through channels such as search engines, websites, social media, email and mobile apps. It is the most cost effective marketing tactic for charities as it has a wide reach and you are able to target different audiences effectively. If you haven't done digital marketing before, there are many free online courses to learn from.

5) Partner with us

We operate Charity Challenges to help charities promote their cause and achieve their fundraising goals. Unlike other providers, we do not charge charities a fee to operate the challenges so all funds raised will go towards the charities.

Since 2013, we have organised more than 500 customised challenges and helped fundraise over $5 million for charities. When you partner with us, you receive fundraising and marketing support to help ensure your fundraising goal is achieved and your Charity Challenge is successful. 

We can operate your Charity Challenge anywhere in the world as we are powered by our parent company World Expeditions Travel Group, a pioneer in the adventure travel industry with 40+ years of experience.

Want to find out more? Get in touch.

That's 5 tips to help you get the most out of your budget this year!
   
 

Become a charity partner for free

We are here to help you achieve your fundraising goals and promote your cause so all funds raised will go towards your charity.
Simply reach out to us to get started.